Musings of a Small Business Technophobe….. by Mark Chester www.cedarwoodtreecare.co.uk
As a small business
Can I start by saying that I am not a
I am beginning to learn a new language. Tweets are not just the sounds birds make. They are 144 characters in length. I read some of those written by celebrities. Apparently, a push notification is not the letter that the postman has just left me, passing through the letter flap in the door.
I get excited about trees, especially the really old ones. And writing, seeing a flow of words. Stephen gets excited that he has 1500 ‘likes’ on facebook. But then again, he gets excited about curry! (I don’t). Stephen once said that his passion was seeing me equipped to pursue my passion. I like that. I like old trees, and a day spent at Westonbirt Arboretum (where I’ll be next week) is a treat. I’m not really fussed whether that’s on Stephen’s bucket list. That’s his choice. He doesn’t know what he’s missing, as 50 more ‘likes’ arrive on the facebook page. And he shares a new gadget in the apple range.
But Stephen knows how to assemble my tree data in an easy to read format. I shared the idea with him, with a few bullet points. He
Stephen once showed me the ‘back end’, as he called it. He was quite chuffed with his work. How do I show
What matters is that when it came to putting a new stand together for the trade show, Stephen was able to guide me through the options. He gave me his informed perspective and then designed the illustrations. It was well received at the Trees, People and the Built Environment 3 conference in April.
People I work for don’t need to know about their trees. That’s where I come in. And, thanks to Stephen, I don’t need to worry about on-line marketing, facebook and the rest. Somehow, he gets excited about that. So I don’t need to feign interest. I’ll keep typing, and leave Stephen to transform my thoughts
That’s my musings. I am a Small Business Technophobe…but that’s ok I don’t have to change. If you are too, why not contact www.lifedesigngroup.net I am sure they can help you as much as they have helped me!
Principal Consultant | Cedarwood Tree Care Ltd